Do you have your prospect list ready to fire up for your sales team? If yes, now it’s time to prepare a sales cadence that can consistently generate leads for your sales team.
Here are 3 Sales Cadences (with cold Email Sequence) you can use for your prospecting campaigns today:
Cadence #1 - 10 Touch Points in 10 Days
Below is a simple, yet effective 10-touch point sales cadence From Sales Hub CEO Max Altschuler.
- Day 1: Email/InMail
- Day 3: Email in the morning, Call in the afternoon
- Day 5: Call in the morning, Call with a voicemail in the afternoon
- Day 7: Email in the morning, Call in the afternoon with a voicemail
- Day 10: Email and call in the morning
What we like:
✅ Simple, easy to use
✅ Takes advantage of multiple channels
✅ Can be adjusted for email only
Cadence #2 - Our Internal Sales & Cold Email Sequence
Below is an internal sales and cold email cadence we use at Automailer.io The template has generated 120+ sales leads a month and can be implemented for any industry. NOTE: The use of social media and phone calls is optional.
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Day 1: Connect on Social media
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Day 1: Send short email (Email #1)
Prospect may easily miss this one so hold on to your long, value driven email for now.
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Day 3: Call in the morning
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Day 3: Followup email (Email #2)
Hit the prospect up with call and email. Two touch points in different channels will have a better impact. Send a value driven email message here.
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Day 5: Call in the morning (But a different time than the 1st call). Leave a voicemail about a free offer (case study, audit, etc.)
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Day 5: Send email about free offer. (Email #3)
If your previous email was already about a free offer, send another value driven email message like highlighting some client testimonials.
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Day 7: Call in the afternoon
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Day 8: Breakup Email (Email #4). This email surprisingly works. Restate your value and assure them this is your final outreach. Add final offer if you need to.
What we like:
✅ Simple, easy to use
✅ Can be used as a standalone cold email sequence
✅ Highly effective. Tested across multiple industries
Cadence #3 - 13 touch points spread over 22 days
If your prospect list is small or if you simply want prospects to be nurtured longer, check out this 22-day sales cadence from Brandon Huang, an SDR at Yotpo.
- Day 1: Email
- Day 3: Phone
- Day 4: Email
- Day 7: Phone
- Day 7 Email
- Day 10: Phone
- Day 12: Email
- Day 14: Phone
- Day 16: Email
- Day 19: Phone
- Day 21: Phone and Email
- Day 22: Nurture or Repeat
What we like:
✅ 3-week long cadence
✅ One of the easiest cadence to implement (phone and email only)
✅ Ability to customize by calling same-day or adding on social media outreach
BONUS - Cold Email Templates for Lead Generation
Want to see some high-performing cold templates that consistently generate sales leads?