If you're a marketing agency looking for some inspiration for your next cold email campaign, look no further!
In this article, we'll share some great cold email templates that you can use to get the attention of your target clients. Whether you're reaching out to potential new customers or following up with existing ones, these templates will help you get the results you're looking for.
1. Providing Value from the Get-Go
👉 This template works well if you have a list of prospects with similar issues. Point out the problems/issues you’ve noticed and show them how they can fix it.
Hello [first name]
I just wanted to reach out because I stumbled upon your [site, app page, platform] today and noticed you might be missing out on [traffic, revenue, etc.].
For example, [point out problems, or easy-to-fix issues, and give out solutions that demonstrate your expertise].
I only reach out to businesses that have a lot of potential for [SEO, traction, etc.] and could perform really well with just a bit more work. I’ve helped companies like yours double, triple, or quadruple their [downloads, revenue] ([link to case studies]) and would love to work on [their company name].
Just let me know if you’re interested. Maybe we can jump in a Skype call sometime this week?
Talk soon,
[Your name]
Source: Manyrequest.com
2. Offer Free Help
👉 It’s safe to assume you’re an expert since you’re offering an agency solution. Offering free advice will build credibility and increase your chance of getting a response.
Hey John,
As an expert in the world of social media marketing, I take great pride in helping clients increase traffic and revenue through Twitter, Facebook, LinkedIn and other notable social platforms.
I was reviewing your social profiles and love what your company is doing. There are a few other things you could do to take your strategy to the next level, such as using tools that allow you to better target your audience based on time and date.
Do you have time to jump on a call to discuss some of these basic tactics? Would you like me to send you a report on my findings? Either way, it is free of cost. I simply want to talk more, provide some advice and learn more about your business.
If this sounds good to you, shoot me a quick reply. Thanks for your time!
Cheers,
Source: Neil Patel
3. Provide testimonials
👉 Build trust by showing how your clients love working with you. Find 2/3 REAL testimonials and put them in your cold email campaign
Hi there!
If you're looking for a full-service marketing agency that can help take your business to the next level, you've come to the right place. At {your.marketing.agency.name}, we provide everything from website design and development to SEO and PPC services. We're here to help you grow your business and achieve your goals.
Here's what some of our clients have to say about us:
"(Your Company Name) has helped us increase our online visibility and reach our target market with their innovative marketing strategies." - John Doe, CEO of XYZ Company
"(Your Company Name) has been a great partner in helping us grow our business. Their team is knowledgeable and always available to answer our questions." - Jane Smith, Marketing Manager at ABC Company
If you're ready to take your business to the next level, we're ready to help. Do you have time next week to jump on a quick call? Maybe Wednesday or Thursday? Let me know your thoughts!
Thanks,
{Signature}
4. Hard Sell
👉 Get straight to the pitch and add personalization. This template is great for in-market buyers
Hey [first name],
I hope you’re doing well! I just stumbled upon [their website, a blog post, social media account, etc.] and I realized that [their company] is doing an amazing job at [what they do], but is not yet using an efficient [what your software/service does].
Our company, [name of your agency] provides a platform that will help you with [benefits].
I am quite convinced that [their company] would be the perfect match for a trial with [name of your agency], because: [list reasons].
Would you be available for a quick call sometime this week?
Talk soon,
[Your name]
Source: Manyrequest.com
5. Offer Something for Free (for Reputation Management Solution)
👉 Use this template if you’re an SEO or Marketing agency that is offering Reputation management service.
Subject: [Prospect Name], do you want [x]% more leads in [30/60/90 – x amount] days?
Body:
Hi [Prospect Name],
[Competitor], one of your competitors, has some negative one and two-star reviews from several unhappy customers.
You can avoid this.
In fact, there’s an easy (and free) way to reduce the negative reviews that would hurt your business.
I can outline your competitor’s strategy vs. yours, and how to learn from their mistakes so your business will continue to grow. I’ll do this free.
Interested?
I have [x] slots left, schedule your free report, and review here [Calendar appointment link].
[Signature]
Source: grade.us
6. Quick Sales Pitch
👉 This template is probably the easiest to implement and test out. If possible, try to add a testimonial and a personalized introduction statement.
*Dear (name),
I am a big fan of (company name) and especially love the friendly, authentic voice of your marketing campaigns. I would love to work with you to bring your brand to new audiences around the world.
Our company, (Your Agency Name) have spent (number) years working with companies of all shapes and sizes to develop successful marketing campaigns across numerous platforms, including email and Facebook advertising. Some of the most notable campaigns we’ve worked on have been for (previous client) and (previous client). Our campaigns have helped these clients see a (percentage) increase in website traffic and a (percentage) increase in sales.
Are you looking for help with your marketing? Book a 30 minute consultation at (link) and let's chat about how we can help you!
Thank you for your time,
Signature*
Source: codeinwp.com
7. Breakup Email
👉 A breakup email is important in every cold email sequence. After you’ve tried a several attempts to engage the prospect, end with a final “break up” email. This tactic is surprisingly effective!
Hi [Name],
I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
Cheers! [YOUR SIGNATURE]
Source: liveagent.com